CASE STUDY
Highway Cafe
July 15, 2025
The challenge
Before finding Beehive, Highway Café was ready to grow, but like many ambitious SMEs, they faced a few roadblocks. Reaching the right audience in a competitive market, keeping costs in check without compromising quality, and building a capable and committed team all require investment. They needed funding to expand their branches and upgrade essential equipment, without putting pressure on their day-to-day operations.
What Beehive did
Beehive’s funding helped Highway Café scale confidently by providing a fast, flexible solution without the red tape of traditional financing channels. The digital platform made access to finance efficient and straightforward, with direct support every step of the way, keeping daily operations running smoothly while fueling growth.
The result
Beehive’s efficient funding process enabled Highway Café to overcome early-stage growth challenges and improve its cash flow, allowing it to execute its expansion strategy with confidence. They successfully opened new branches in Oman and Dubai, planning to launch a branded mobile app and enhance their delivery services to strengthen their presence and customer experience across the region.
“Don’t just think of funding as a solution to cover shortfalls; use it as a tool to drive real, long-term growth.”
– Effat Abdalla
CEO, Highway Cafe
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This case study is for an Oman-based business and for information purposes only, pending regulatory approval.